OUR REDCOAT PROMISE

In 1960, Fred Borgman started a business with one purpose in mind. He thought there was a better, honest way to sell cars. Borgman was a huge success and the dealership became known to customers in Grandville and Grand Rapids as "The Home of the Redcoats". The salespeople all wore black pants, white shirts, black ties and the trademark, red sport coats. The redcoats came to stand for friendly, knowledgeable and professional sales people, a tradition which continues today. Learn More

Welcome to Borgman Auto of Holland

Borgman has a long-standing reputation for our fair and square deals and excellent customer service in West Michigan. Our staff treats the needs of each individual customer with paramount concern, and we now operate a used vehicle lot in Holland Michigan to better serve auto shoppers in Holland, Zeeland, Macatawa, Saugatuck, Douglass, West Olive, Fennville, Hamilton, and many other West Michigan Lakeshore Communities.

We'll make your drive to the lakeshore worth your while whether you're looking for a vehicle for work or pleasure! We love what we do and we love helping our customers find the right Used Car, SUV, Van, or Truck for their lifestyle and budget. Come in today to test drive your favorites from our extensive vehicle lineup!

TRUCKS: Like trucks? Come in and test drive a Used Ford F-Series, Chevrolet, Dodge, GMC, and other popular brands of pickup trucks.

SUVs: In keeping with Michigan weather, test drive popular SUVs of all different sizes and drivelines from makes including Ford, Mazda, Chevrolet, GMC, Buick, Cadillac, and many more from German and Japanese automakers.

PASSENGER CARS: In passenger cars, come in and check out popular models from a variety of brands including four-door sedans, five-door hatchbacks, sports cars, coupes, roadsters, and more!

VANS: From Minivans for busy families to Full-Sized Vans for people or cargo, stop in soon and check out our selection.

Our experienced sales staff is eager to share their knowledge and enthusiasm with you. We encourage you to browse our Online Inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling 1-800-875-0605.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching vehicle arrives. If you'd like a see an auto in person, visit our Directions page for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!